So....since conception we have finally decided upon the name for THE NEW BUSINESS PROJECT and we are in the throws of incorperating the company. This is something which is a lot cheaper and easier to do than it is often made out to be! You can do it yourself from as little as £20 visit www.companieshouse.co.uk for more information. You can also get a professional company to do it for you and even include things like a swanky registered address (if you need it) from as little as £59.99. Why not google "cheap company formations" and do some comparisons?
Jess and Tom have already been busy coming up with a brand identity for THE NEW BUSINESS PROJECT and have so far hit the nail completely on the head with regards to concept and execution. In fact it seems like their very first branding brain-storming meeting may have produced the perfect logo, font and dominant half of the colour sheme. Unbelieveable! (especially when considering alchohol was involved...hee hee)
It helped that they had a plan of what type of image they wanted to project, we decided that looking at well known banks for inspiration was a good idea. As they need to portray a highly professional and trustworthy image, but also have a funky edge to attract a range of new business. If your thinking about branding I would highly reccommend doing something similar, it saves you having to start from a total blank.
Things are moving a lot quicker than I expected, which is great and scary all at the same time!
You may notice I am being particularly vauge about the new project, this is because I do not want anybody stealing our idea....or knowing about it until we launch it!
More news soon everyone :)
Tuesday, 11 November 2008
Thursday, 6 November 2008
How "THE NEW BUSINESS PROJECT" began.
Have you ever had one of those moments? You know the type, you're doing something totally bland (like washing the dishes) but your brain is going like the clappers thinking about something totally different. As a person who runs their own small business this sort of thing happens to me A LOT! I suddenly have an idea or solve a problem while I am away from my work place, computer or notepad. This can be a real problem as sometimes the idea is forgotten if it is noted down somewhere.
Well last month I had a really big "EUREKA" moment while brushing my teeth ready for bed.....luckily I had a scrap of paper and a pen on my bedside table and wrote down the essence of the idea. In the morning I woke and found the scrap of paper and it all came flooding back, which enabled me to elaborate on it further and really build on the idea during the working day.
So what was the idea?
Well I'm not going to be so silly as to tell the world the exact details............just yet. However I can tell you that it is an idea for a brand new business, which will offer services to other businesses and the general public. The most exciting part about THE NEW BUSINESS PROJECT is that while it should prove to be highly profitable, it will also help other businesses and individuals become successful.
What stage is the project at now?
I have established that I cannot do it alone, so I have brought in two other people who possess specialist skills in their professional fields.
THE NEW BUSINESS PROJECT will need: -
Well last month I had a really big "EUREKA" moment while brushing my teeth ready for bed.....luckily I had a scrap of paper and a pen on my bedside table and wrote down the essence of the idea. In the morning I woke and found the scrap of paper and it all came flooding back, which enabled me to elaborate on it further and really build on the idea during the working day.
So what was the idea?
Well I'm not going to be so silly as to tell the world the exact details............just yet. However I can tell you that it is an idea for a brand new business, which will offer services to other businesses and the general public. The most exciting part about THE NEW BUSINESS PROJECT is that while it should prove to be highly profitable, it will also help other businesses and individuals become successful.
What stage is the project at now?
I have established that I cannot do it alone, so I have brought in two other people who possess specialist skills in their professional fields.
THE NEW BUSINESS PROJECT will need: -
- Direction & strategy - This is what I will be taking care of as the Director of Business
- Highly effective website and web presence - Sorted by our Technical Director "TOM"
- Active sales & marketing - taken care of by our Sales Director "Jessica"
After a successful meeting on Tuesday our action plan is :-
- Finalise the business name, we have pretty much decided on one but we have given ourselves a deadline of 5pm Friday to come up with alternatives.
- Create the "LTD" company and purchase the relevant URL's as soon as the name is agreed.
- Create a Business Plan, already started but being added to & refined everyday.
- Create a Brand Identity for the business.
- Begin building the website.
We hope to have a brand identity finalised before the end of November and our aim is to begin work on the website throughout December with a view to launching the business in January.
It's going to be tight, tough and also lots of fun. So please keep reading for more updates.
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